What Are Humectants and How Do They Work in Skincare

hydrated skin showing how humectants attract and retain moisture in the skin barrier

The Problem Many skincare products are described as “hydrating,” yet the effect often feels temporary. Skin may feel soft immediately after application, but dryness or tightness can return within a few hours. This creates a common question: 👉 If a product is hydrating, why doesn’t the effect last? The answer lies in understanding how hydration … Read more