Effective Date: 27 September 2026
1. INTRODUCTION
This website, naturetheory.in, is operated by:
NOVALYNT CONSUMER (OPC) PRIVATE LIMITED
JK Business Center
8-2-293/82/A/787/1/4F/1
Jubilee Hills, Shaikpet
Hyderabad – 500033
Telangana, India
CIN: U47912TS2026OPC210375
In these Terms of Use, “Nature Theory”, “we”, “us” and “our” refer to NOVALYNT CONSUMER (OPC) PRIVATE LIMITED.
By accessing or using this website, you agree to these Terms of Use.
If you do not agree with these Terms, please discontinue use of the website.
2. ABOUT THE WEBSITE
Nature Theory is a cosmetics brand operated by NOVALYNT CONSUMER (OPC) PRIVATE LIMITED.
The website may provide:
- Information about Nature Theory products
- Product and ingredient information
- Information about cosmetic formulation
- General educational content relating to skincare and cosmetic ingredients
- Information about orders, purchases and customer support
- Other content and services made available through the website
Website content is provided for general informational purposes and should not be interpreted as medical or dermatological advice.
3. NO MEDICAL ADVICE
Information provided on this website does not constitute medical advice and is not intended to diagnose, treat, cure or prevent any medical condition.
For medical or dermatological concerns, consult an appropriately qualified healthcare professional.
Please refer to our Disclaimer for additional information.
4. PRODUCT INFORMATION
We make reasonable efforts to provide accurate information about our products, including product descriptions, ingredients, directions and precautions.
Product information should be read together with the information provided on the applicable product packaging and label.
Product availability, descriptions, ingredients, packaging and other product information may change from time to time.
Nothing in these Terms is intended to exclude or limit any consumer right or remedy that cannot lawfully be excluded or limited.
5. ORDERS AND PURCHASES
When you place an order through the website, you agree to provide accurate and complete information necessary to process and fulfil the order.
By placing an order, you confirm that you are at least 18 years of age and legally capable of entering into a contract, or that the order is being placed by a parent or legal guardian on behalf of a minor.
Submitting an order constitutes a request to purchase the selected products. An order may be subject to acceptance, availability and successful payment.
We reserve the right to cancel or decline an order where permitted by applicable law, including where:
- A product is unavailable
- There is an apparent pricing or listing error
- Payment cannot be successfully processed
- Information provided is incomplete or inaccurate
- We reasonably suspect fraudulent or unauthorised activity
If we cancel an order after payment has been received, any applicable refund will be processed in accordance with our Cancellation & Refund Policy and applicable law.
6. PRICING, PAYMENT AND TAXES
Prices displayed on the website are stated in Indian Rupees unless otherwise specified.
Applicable taxes, including GST, will be charged as required by applicable law.
Payments may be processed through third-party payment service providers.
By submitting payment information, you authorise the applicable payment service provider to process the transaction in accordance with its terms.
We do not intentionally store complete payment credentials such as card numbers, CVV values, UPI PINs or banking passwords on our own systems.
7. SHIPPING, CANCELLATION AND REFUNDS
Orders are subject to our applicable shipping, cancellation, return and refund policies.
These policies form part of the terms applicable to purchases made through the website.
Where applicable, those policies will provide information regarding:
- Order processing
- Delivery
- Shipping charges
- Order cancellation
- Returns
- Refunds
- Damaged or incorrect products
Nothing in these policies is intended to restrict any consumer right or remedy available under applicable law.
8. USE OF WEBSITE CONTENT
Unless otherwise stated, the content available on this website, including:
- Text
- Articles
- Product descriptions
- Images
- Graphics
- Logos
- Brand elements
- Videos
- Design elements
- Original educational material
is owned by or licensed to NOVALYNT CONSUMER (OPC) PRIVATE LIMITED and is protected by applicable intellectual-property laws.
You may access and use website content for personal, non-commercial purposes.
You may share links to our publicly available pages and refer to our content with appropriate attribution.
You may not, without our prior written permission:
- Reproduce substantial portions of our content for commercial purposes
- Republish our content as your own
- Modify content in a way that misrepresents its original meaning
- Remove copyright, trademark or other proprietary notices
- Use our brand assets in a manner that suggests an unauthorised association with Nature Theory
- Systematically scrape or reproduce website content
Nothing in these Terms transfers ownership of our intellectual property to you.
9. TRADEMARKS AND BRAND ASSETS
“Nature Theory”, the Nature Theory name, logos, visual identity and other brand elements are owned by or used by NOVALYNT CONSUMER (OPC) PRIVATE LIMITED.
Unauthorised use of our trademarks, logos or other brand assets is prohibited to the extent provided by applicable law.
10. USER CONDUCT
You agree not to use the website:
- For any unlawful purpose
- To interfere with or disrupt the website or its systems
- To attempt unauthorised access to accounts, systems or data
- To introduce malicious software, code or other harmful material
- To impersonate another person or entity
- To provide information that is knowingly false or misleading
- To infringe the rights of another person or entity
- To use automated methods to access or extract website content in a manner that interferes with our operations
We may take reasonable steps to restrict access or investigate activity where we reasonably believe the website is being misused or its security is being compromised.
11. USER-SUBMITTED CONTENT
If the website permits you to submit reviews, comments, feedback, photographs or other content, you remain responsible for the content you submit.
You must not submit content that:
- Is unlawful, defamatory, fraudulent or misleading
- Infringes another person’s intellectual-property or privacy rights
- Contains malicious code
- Contains inappropriate or unlawful material
- Impersonates another person or entity
By submitting content to us, you grant Nature Theory a non-exclusive, royalty-free licence to use, reproduce, display and publish that content for purposes connected with operating, promoting and improving our services, subject to applicable law.
We may remove or decline to publish submitted content where reasonably necessary.
12. ACCURACY OF INFORMATION
We make reasonable efforts to keep website information accurate and current.
However, information may change over time, and we do not represent that every item of information will always be complete, current or error-free.
Product information should be read together with the applicable product packaging and label.
We may correct errors, update information or make changes to website content without prior notice.
13. THIRD-PARTY WEBSITES AND SERVICES
The website may contain links to third-party websites or may use third-party services.
Third-party websites and services are operated independently from Nature Theory and may be subject to their own terms and privacy policies.
Nature Theory does not control third-party websites and is not responsible for their content, availability, privacy practices or representations.
The inclusion of a third-party link does not constitute an endorsement or approval unless expressly stated.
14. AVAILABILITY AND WEBSITE SECURITY
We aim to keep the website available and functioning properly, but we do not guarantee that the website will always be available, uninterrupted or free from errors.
Website availability may be affected by maintenance, technical problems, service-provider outages, security incidents or circumstances beyond our reasonable control.
You are responsible for maintaining appropriate security on devices and accounts used to access the website.
15. LIMITATION OF LIABILITY
To the extent permitted by applicable law, Nature Theory shall not be responsible for losses arising solely from reliance on general informational content published on the website, or for indirect or incidental losses arising from use of the website.
Nothing in these Terms is intended to exclude, restrict or limit any statutory right, consumer remedy, product-liability obligation or other liability that cannot lawfully be excluded, restricted or limited.
Nothing in these Terms limits any liability arising from circumstances for which Nature Theory is legally responsible under applicable law.
16. PRIVACY
Your use of the website is also subject to our Privacy Policy, which explains how we collect, use, store and share personal data.
Our Privacy Policy forms part of the terms governing your use of the website.
17. CONSUMER GRIEVANCE OFFICER
For consumer complaints and grievances relating to our e-commerce services:
Grievance Officer: Krishna Ravi
Designation: Grievance Officer
Email: grievance@naturetheory.in
Phone: +91 8143454440
Consumer grievances will be acknowledged within 48 hours of receipt and addressed within one month from the date of receipt, subject to applicable law.
For privacy and personal-data matters, please contact:
18. CHANGES TO THESE TERMS
We may update these Terms from time to time to reflect:
- Changes in our services or operations
- Changes in website functionality
- Changes in applicable laws or regulations
- Changes to our policies
The latest version will be published on this page with its effective date.
Your continued use of the website after an updated version is published constitutes acceptance of the updated Terms to the extent permitted by applicable law.
19. SEVERABILITY
If any provision of these Terms is found to be invalid, unlawful or unenforceable, that provision shall be interpreted or modified to the extent necessary to make it enforceable where legally permissible, and the remaining provisions shall continue in full force and effect.
20. GOVERNING LAW AND JURISDICTION
These Terms are governed by the laws of India.
Subject to any statutory rights or remedies available to consumers under applicable law, the courts at Hyderabad, Telangana shall have jurisdiction over matters arising from these Terms.
21. CONTACT
For general customer support:
Email: support@naturetheory.in
For product and ingredient queries:
Email: hello@naturetheory.in
For business and partnership enquiries:
Email: business@naturetheory.in
For privacy-related matters:
Email: privacy@naturetheory.in
For consumer grievances:
Email: grievance@naturetheory.in
Phone: +91 8143454440
NOVALYNT CONSUMER (OPC) PRIVATE LIMITED
CIN: U47912TS2026OPC210375
JK Business Center
8-2-293/82/A/787/1/4F/1
Jubilee Hills, Shaikpet
Hyderabad – 500033
Telangana, India
NATURE THEORY — FORMULATION-FIRST SKINCARE