Effective Date: 2/4/2026

1. WHO WE ARE

Nature Theory is a formulation-first cosmetics brand operated by:

Novalynt Consumer (OPC) Private Limited
Hyderabad, Telangana, India

Website: https://naturetheory.in

For any privacy-related concerns, contact:
privacy@naturetheory.in

2. OUR APPROACH TO DATA

We treat user data the same way we treat formulation:

Collected with purpose.
Used with restraint.
Retained with clarity.

We do not collect unnecessary data.
We do not sell personal data.
We do not use fear-based consent mechanisms.

3. DATA WE COLLECT

3.1 Identity & Contact Data

Collected when you place orders or contact us:

• Name
• Email address
• Phone number

3.2 Order & Transaction Data

• Shipping and billing address
• Order history
• Payment transaction reference

Note: Payment details (card/UPI credentials) are not stored by us.

3.3 Technical & Usage Data

Collected automatically:

• IP address
• Browser type
• Device information
• Website interaction data

3.4 Account Data (if applicable)

• Login credentials
• Preferences
• Saved addresses

4. WHY WE COLLECT DATA

We collect data only for defined functional outcomes:

Order Processing

To confirm, pack, and deliver your orders

Customer Support

To respond to queries and service requests

Communication

Order updates, transactional emails, support responses

Platform Improvement

To understand site performance and usability

Security & Fraud Prevention

To detect and prevent misuse of our platform

5. PAYMENT PROCESSING

Payments are processed through secure third-party payment gateways.

• Nature Theory does not store card, UPI, or banking credentials
• Payment data is handled directly by certified payment processors

These providers operate under their own privacy and security frameworks.

6. DATA SHARING

We share data only where operationally required:

Logistics Partners

To deliver your orders

Payment Gateways

To process transactions

Communication Platforms

For email/SMS updates (if applicable)

We do not sell, rent, or trade personal data.

7. COOKIES & TRACKING

We use cookies to maintain basic website functionality.

Essential Cookies

• Login sessions
• Cart functionality
• Security validation

Optional Cookies (if enabled)

• Analytics for performance improvement

You can control cookies through your browser settings.

8. DATA RETENTION

We retain data only as long as necessary:

• Order data: retained for accounting and legal compliance
• Account data: retained until deletion request
• Support interactions: retained for service continuity

Data no longer required is securely removed or anonymized.

9. YOUR RIGHTS

Under applicable Indian laws, you have the right to:

• Request access to your personal data
• Request correction of inaccurate data
• Request deletion of your data
• Withdraw consent for communication

To exercise these rights, contact:
privacy@naturetheory.in

Response Time: Within 7–15 working days

10. DATA SECURITY

We implement reasonable technical and organizational safeguards:

• Secure hosting environments
• Restricted data access
• Encrypted communication layers

While no system is completely risk-free, we continuously improve safeguards.

11. THIRD-PARTY CONTENT

Our website may include embedded content (videos, images, etc.).

These third-party platforms may:

• collect data
• use cookies
• track interactions

Their policies apply independently.

12. CHILDREN’S DATA

Our platform is not intended for individuals under 18.

We do not knowingly collect data from minors.

13. LEGAL BASIS & COMPLIANCE (INDIA)

This policy aligns with:

• Information Technology Act, 2000
• SPDI Rules, 2011 (Sensitive Personal Data or Information Rules)

Data is processed:

• with user consent
• for contractual necessity (orders)
• for legal compliance

14. DATA STORAGE & JURISDICTION

Data may be stored on servers located in India or other jurisdictions through trusted service providers.

All processing is governed by Indian law.

15. GRIEVANCE OFFICER

As required under Indian regulations:

Grievance Officer
Novalynt Consumer (OPC) Private Limited
Email: grievance@naturetheory.in

All complaints will be acknowledged within 48 hours and resolved within 30 days.

16. POLICY UPDATES

We may update this policy to reflect:

• operational changes
• legal requirements
• platform updates

The latest version will always be available on our website.

FINAL NOTE

We design products for long-term skin comfort.

We apply the same principle to data:

Minimal. Controlled. Purpose-driven.